The Enduring Allure of Glaciers Among Popular Beverage Companies

While some fortunate travelers might have the means to visit glacier landscapes, many of us are left dreaming. And in that unfulfilled longing, beverage companies see opportunity. 

Glaciers are popular motifs in beverage marketing. PepsiCo’s Sierra Mist features a white, glacier graphic. While the  brand’s appearance has changed since its introduction in 1999, Sierra Mist’s design has always featured representations of glaciers or mountains. “Sierra,” after all, is a Spanish word used to describe a  jagged mountain chain with peaks resembling the teeth of a saw.

The soft drink line featured a glacier in one of its early television commercials. In it, two men plunge into a body of water, perhaps a glacial lake. An iceberg floats in the middle distance. Snow-capped mountains stretch across the background. “Yeah, it’s kinda like that,” says the male voiceover and text across the bottom of the frame.

Glaciers and glacier waters, in other words, are used to represent the feeling of being shockingly refreshed, which might  be effective in drawing in customers, especially during the summer months.

You might have heard of Evian, the well-known mineral water brand. Glaciers are prominently featured in its logo, too.

According to the company’s website, the brand sources its water from the French Alps, where the water travels through layers of glacial rock. The company says this process infuses its water with minerals and electrolytes that provides it with a “distinctive, cool, crisp taste.”

Icelandic Glacial is another popular beverage brand that utilizes glaciers as its central theme. According to the company website, the water is sourced from Olfus Spring, which was forged by a volcanic eruption 5,000 years ago. The spring is said to be naturally replenishing, fed by rainwater and snowmelt from the surrounding area.

Iceland is a country region well known for its natural wonders—especially its glaciers, which the brand uses in its marketing and advertising schemes. A recent 2018 television commercial captures some of the remote and remarkable Icelandic glaciers.

Gatorade is one of the most popular sports drinks on the global market. The brand commands a large share of the global sports-drink market, buoyed by celebrity endorsements from Derek Jeter, Serena Williams, and Usain Bolt, among others. 

In 1997, Gatorade introduced its “Frost Thirst Quencher” line, which included the flavors Alpine Snow, Whitewater Splash, Arctic Blitz, and Glacier Freeze—all of which conjure the cool, refreshing qualities of high-mountain and polar glaciers

In a 2016 television commercial, Gatorade featured basketball star Dwayne Wade and retired player George Gervin, who’s also known as “The Iceman” due to his cool demeanor on the court.

In the commercial, Wade is in the middle of a basketball game when he’s transported to an icy tundra upon drinking one of the company’s drinks. As Wade shoots hoops, Gervin tells him to “stay cool.”

You don’t have to travel thousands of miles to experience the sublimity of glaciers, according to the logic of some beverage brands, just stop by your nearest convenience store and peruse the beverage aisle.

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